Your Brand | Growing your Audience
It is no surprise that video has become a vital part of any brand, business and influencer. Using video for content as part of your marketing is something that will bring your ideal client and buyer closer to the sale, versus simply posting written content or photography (which serve their own purpose when used accordingly).
Aside from better SEO, better engagement, and a superior attention from your clients; Here are 3 reasons why you need to be using video as part of your content strategy as you grow a thriving brand and business.
1. One Billion New People
Did you know that at the end of 2019, there were 1 billion new people around the world who gained access to the internet…let that sink in for a second. If you are a brand or a small business, you do not need 1 billion people as your clients. You don’t even need a million, but if you had 100 to 1,000 new clients right now, imagine what that could do for your business! With these 1 billion new consumers in the internet marketplace, a vast majority of them will be consuming content through video. You could be at the forefront of this ever growing moment as you get your message out to all these new potential customers.
2. The Possibilities of LIVE Video
We absolutely love creating brand video and producing story-driven content for our clients (small and large). However, if you are just getting started and do not have the ability to invest in a bigger video project that tells your story, there is no need to worry. You can bring new clients and customers into your world by simply using LIVE video. Most of the main social media platforms now have access to LIVE video and streaming. Please note, you do not have to be going LIVE on each one of these (and you shouldn’t!).
Pick one and start sharing your message.
3. The Emotional Connection
If you are a brand or a business, you should know that in order to move your ideal customer closer to a sale, you have to build the KLT scale. KLT stands for: Know, Love, and Trust. With video becoming such a visually dynamic medium where you can show your face, your voice and your personality on camera, you are able to break this wall down when someone is wanting to invest with you. This is where LIVE video is so powerful because your community can connect with you, but the rate at which you are raising your KLT through video is amazing.
Just like your message and your mission, video does not have to be complicated. This is one of the best times in your brand and business to utilize video.